Books Rule

15 Jul 2009

First 10 books from Penguin publishing. “It’s a story you may have heard before but the tale surrounding the birth of Penguin is always worth retelling.  Step back to 1935 and the publication of the first 10 Penguin books. Each one cost just six pence at a time when hardcovers were priced at seven or eight shillings – those 10 books revolutionized publishing. Allen Lane was the genius behind Penguin. At the time, he worked for a publisher called Bodley Head but was frustrated by the lack of affordable contemporary fiction. He wanted to offer cheap, quality books through outlets like railway stations and newsagents as well as traditional bookshops. Lane wanted to make good books accessible. The first 10 Penguin books were published by Bodley Head and their success persuaded Lane to launch Penguin as a standalone publisher in 1936. Within a year, Penguin had sold 3 million paperbacks and the skeptics, and there were many, had been proved wrong…

First 10 books from Penguin publishing.

“It’s a story you may have heard before but the tale surrounding the birth of Penguin is always worth retelling.  Step back to 1935 and the publication of the first 10 Penguin books. Each one cost just six pence at a time when hardcovers were priced at seven or eight shillings – those 10 books revolutionized publishing.

Allen Lane was the genius behind Penguin. At the time, he worked for a publisher called Bodley Head but was frustrated by the lack of affordable contemporary fiction. He wanted to offer cheap, quality books through outlets like railway stations and newsagents as well as traditional bookshops. Lane wanted to make good books accessible.

The first 10 Penguin books were published by Bodley Head and their success persuaded Lane to launch Penguin as a standalone publisher in 1936. Within a year, Penguin had sold 3 million paperbacks and the skeptics, and there were many, had been proved wrong…

  1. imaginarypenguin reblogged this from booktumbling
  2. nwroth reblogged this from booktumbling and added:
    work for these guys: ingenuity
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  9. leftunderbooks reblogged this from booktumbling and added:
    information, booktumbling. Very cool.
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